When setting up a eCommerce business, the one thing that you need the most is understanding your target audience. Then, you need to figure out the right way of serving them. The more specific you are, such as serving to palm kernel shell buyers, the better. The reason behind that is the fact that you will be able to understand the way to spend your budget and strategize your marketing approach. It will also help you understand the type of quality and quantity that you need to provide. Do you agree?