There are many writers I know that create compelling content, that once you start reading the first paragraph, it flows like water. However, they fail at garnering an audience because they make one simple step. According an expert who can create a Wikipedia page, the reason that many good bloggers fail at finding the right amount of audience is because they do not work thoroughly on their headlines. A headline should represent the content. Even though it is not easy, one must put effort into it in order to improve. Did you find this useful?