First thing you need to do is understand what a content strategy is. A content strategy is the blueprint of the building of content marketing. It holds all the affair together like a floor-by-floor plan. According to Wikipedia Experts For Hire, more than 60% brands lack a content strategy and that is why they never find proper traction in the online market. Furthermore, content is king in digital marketing as indicated by experts. Keep in mind that digital market of any kind requires content and that is exactly why you need a content strategy. What do you think?